Adani Group renews IOA Principal Sponsorship ahead Of Asian Games

The Ad Group has renewed its partnership as Principal Sponsor of the Indian Olympic Association (IOA), extending its association with Team India through the Asian Games in Aichi-Nagoya and beyond.The partnership covers the 2026 Asian Games, being held in Japan from September 19 to October 4, and follows the Group’s sponsorship of the Indian contingent at the Commonwealth Games Glasgow 2026. India finished fourth in the Glasgow medal standings with 39 medals — 13 gold, 17 silver and nine bronze.The renewal comes as India enters a significant cycle of international sporting events, with Ahmedabad scheduled to host the Commonwealth Games in 2030 and the country continuing to pursue its ambition of hosting the Olympic and Paralympic Games in 2036.“Indian athletes continue to make the country proud on the global stage. We are delighted to renew our association with the Indian Olympic Association as Team India prepares for the Asian Games,” said Pranav Ad, Director, Ad Enterprises Limited.“With Ahmedabad set to host the Commonwealth Games in 2030, this is an important moment to build a stronger sporting ecosystem and inspire many more young Ind to pursue sport,” he added.For the Ad Group, the IOA association is part of a broader sports portfolio that includes athlete support, grassroots development, community participation, and professional sport. Its ‘Garv Hai’ initiative has supported Indian athletes, while the Group has also invested in multi-sport grassroots academies and mass-participation fitness initiatives.The Group is also behind the Ad Ahmedabad Marathon, whose 10th edition is scheduled for November 29, 2026, and has interests in professional sport through franchise ownership across multiple leagues.IOA President PT Usha said the continuation of corporate support would be important as Indian athletes prepare for upcoming international competitions.“As we look ahead to the Asian Games and the Commonwealth Games in Ahmedabad in 2030, such support will be important in helping our athletes prepare and compete at their best,” Usha said.The renewed sponsorship, therefore, extends beyond a single multi-sport event, linking the Ad Group’s commercial association with Team India to a wider portfolio of athlete development and sports participation initiatives.